Become Better Photographer: "Show Me the Money" with David Bergman | FD Photo Studio
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Become Better Photographer: “Show Me the Money” with David Bergman

Become Better Photographer: "Show Me the Money" with David Bergman -Tutorial, Studio Photography, show me the money, shot at FD Photo Studio, rental stages, quick tips, Photoshop, Photoshoot, photography pricing, Photography blog, paid photography, modeling, Los Angeles, how to charge for photography services, How To, gear, gallery, FD photo studio, fashion photographer, DTLA, David Bergman, blog, Adorama TV

*For more information visit AdoramaTV YT page, and of course you can keep up with David on Instagram and Twitter @DavidBergman. LATEST UPDATE: David opened up new IGTV episodes where you can ask him questions live! find out more at http://www.AskDavidBergman.com

Although the life of a starving artist might seem romantic and “soulful” at first, at the end of the day if you cannot earn at least food and roof over your head by doing what you love, you would have to earn it by doing what you hate. To avoid this less romantic 9-5 cubicle the artist has to treat his art as a business with a net worth, and his art-work as a product with the set price.

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Mr Bergman shares: “Every other  industry in the world relies on money to  be exchanged for goods and services…  Why shouldn’t your business run the  exact same way? The most important thing  is to communicate with your clients even  if it’s just your friends and family.  Make sure you have that awkward  conversation up front, before taking any  pictures! “

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David continues: “Explain to them that you’d be  happy to do the photo session, and this  is exactly what it’s going to cost. Then get  a deposit from them up front, so they take  you seriously and know you are there to  work, and require payment upon delivery  of the final images so that you don’t  have to chase them down for payment  after the fact. “

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“Now setting a price for your services – that’s  a whole different conversation, and you have to  factor in a lot of things including  usage, your overhead, and your level of  experience, but keep in mind at all times –  you’re the seller and they’re the buyer!  You walk into any store in the world and  there’s a price on each item and you can  either choose to pay it or not. The owner  of the store is not going to be offended  if it’s out of your price range. Your  business should run the exact same way.  Sometimes the client will tell you what  they’ll pay for photography, but I can’t  think of any other industry where the  client sets the price. Of course you can  negotiate but try this as an experiment – call a  plumber, tell them the pipes are leaking  and you have fifty dollars in your budget for  plumbing this month. if you even hear them laughing  before they hang up the phone, I’ll be  surprised!”

Become Better Photographer: "Show Me the Money" with David Bergman -Tutorial, Studio Photography, show me the money, shot at FD Photo Studio, rental stages, quick tips, Photoshop, Photoshoot, photography pricing, Photography blog, paid photography, modeling, Los Angeles, how to charge for photography services, How To, gear, gallery, FD photo studio, fashion photographer, DTLA, David Bergman, blog, Adorama TV

“Look at the end of the day,  don’t be afraid to talk about money. You  need to make money to be able to  continue to do the work that you love.  The more you talk about it the easier it will get,  and you’ll find your clients will  respect you and they’ll be willing to  pay the appropriate price and everybody  will be happy! “

 

 

Check out our WORKSHOPS in Los Angeles that teach you hands-on how to make great photos!

One of our closest workshops – Learn how to Shoot on Manual Mode  will take place on July  20th, 4-7pm, in one of our Los Angeles studios !!!

Watch the full episode with David Bergman and Adorama TV:

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