Become Better Photographer: Photography Pricing Pitfalls with Vanessa Joy | FD Photo Studio
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Become Better Photographer: Photography Pricing Pitfalls with Vanessa Joy

Become Better Photographer: Photography Pricing Pitfalls with Vanessa Joy -Vanessa Joy, Tutorial, Studio Photography, shot at FD Photo Studio, rental stages, quick tips, Photoshop, Photoshoot, Photography Pricing Pitfalls, Photography blog, paid photography, modeling, Los Angeles, How To, gear, gallery, FD photo studio, fashion photographer, DTLA, blog, Adorama TV

*For more information visit AdoramaTV YT page, and of course you can keep up with Vanessa on Instagram  @VanessaJoy.

Continuing  sensitive topic of pricing your photography services right, this lesson with Vanessa Joy and AdoramaTV will reveal 5 common pricing pitfalls many photographers (and artists in general) fall into. 

Become Better Photographer: Photography Pricing Pitfalls with Vanessa Joy -Vanessa Joy, Tutorial, Studio Photography, shot at FD Photo Studio, rental stages, quick tips, Photoshop, Photoshoot, Photography Pricing Pitfalls, Photography blog, paid photography, modeling, Los Angeles, How To, gear, gallery, FD photo studio, fashion photographer, DTLA, blog, Adorama TV

#1 DO NOT make your pricing  super complicated. 

“Make sure you have packages,  and a la carte, or if you’re not an a la carte person…  fine, but just make it easy to read.  Don’t talk too much, don’t type too much.  Don’t  send the 500 megabyte PDF.  Make it simple.  Make it clean!”

Become Better Photographer: Photography Pricing Pitfalls with Vanessa Joy -Vanessa Joy, Tutorial, Studio Photography, shot at FD Photo Studio, rental stages, quick tips, Photoshop, Photoshoot, Photography Pricing Pitfalls, Photography blog, paid photography, modeling, Los Angeles, How To, gear, gallery, FD photo studio, fashion photographer, DTLA, blog, Adorama TV

#2 DO NOT lower your prices

“A huge pitfall is thinking  that because you raised your prices, a  whopping $25, that’s why no one’s booking!  Guess what? It’s not. There are a  myriad of reasons why someone is not  booking you. It’s probably not because  you’re charging $10 more than the guy  down the street. If somebody loves you,  they love your work, they’re going to book  you. Don’t make price the first thing  that you attack, when you think you  aren’t booking enough. Don’t lower your  prices because you’re scared. I have seen  photographers have success, and start  booking more clients, because they’ve  raised their prices. Don’t fall into that  pitfall, don’t blow your prices just  because you’re not booking. Instead of  lowering your prices, find ways to be  more valuable as a photographer.”

Become Better Photographer: Photography Pricing Pitfalls with Vanessa Joy -Vanessa Joy, Tutorial, Studio Photography, shot at FD Photo Studio, rental stages, quick tips, Photoshop, Photoshoot, Photography Pricing Pitfalls, Photography blog, paid photography, modeling, Los Angeles, How To, gear, gallery, FD photo studio, fashion photographer, DTLA, blog, Adorama TV

#3 DO charge more.

“The  third pitfall is that you’re probably  charging too little. Most people don’t  take the time to do the math, and figure  out their cost of sales, or cost of  business and all of that.  More often than not you’re actually  charging too little for what you’re  worth, and what the industry commands.  A  lot of people think that they’re  charging too much, because they have a  ton of money in their bank account, and  that’s pitfall #4! “

Become Better Photographer: Photography Pricing Pitfalls with Vanessa Joy -Vanessa Joy, Tutorial, Studio Photography, shot at FD Photo Studio, rental stages, quick tips, Photoshop, Photoshoot, Photography Pricing Pitfalls, Photography blog, paid photography, modeling, Los Angeles, How To, gear, gallery, FD photo studio, fashion photographer, DTLA, blog, Adorama TV

#4 DO NOT overestimate your resources.

“Thinking you have more money than you  actually have…  You’re collecting sales tax, you’re  collecting income tax, you’re collecting  what you’re going to have to pay out in, in  freelancers, and graphic designers, and  products….All that money that you take, it  feels like you’re rich, you’re not rich,  what does 80% of that, is going out the door  maybe you’re keeping 20% of it.”

Become Better Photographer: Photography Pricing Pitfalls with Vanessa Joy -Vanessa Joy, Tutorial, Studio Photography, shot at FD Photo Studio, rental stages, quick tips, Photoshop, Photoshoot, Photography Pricing Pitfalls, Photography blog, paid photography, modeling, Los Angeles, How To, gear, gallery, FD photo studio, fashion photographer, DTLA, blog, Adorama TV

#5 DO the math.

“Finally  pitfall #5… You’re not doing the  math… you have to do the math!  You have to add up your cost of sales,  add up your cost of business, the cost of business is  all the subscription stuff that you buy.  All the equipment that you buy here at  Adorama. The album that you have to  purchase, the canvas that you have to  purchase, what it is that you pay in  order to  make the actual sale.  So you have to do  the math. Add it all up,  and then add up how much you want to  make per hour, add up how many hours you  work on a typical job, and then that is  the minimum price that you can charge.  Adding your cost of sales, cost of  business, and cost per hour.. that you want  to make.”

 

Check out our WORKSHOPS in Los Angeles that teach you hands-on how to make great photos!

One of our closest workshops – Learn how to Shoot on Manual Mode  will take place on July  20th, 4-7pm, in one of our Los Angeles studios !!!

Watch the full episode with Vanessa Joy and Adorama TV:

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