Vivat Novum (Vee-Vaht Noh-Vum) is a play on the latin acclamation ‘Vivat Rex’, or ‘Long Live the King. ‘Novum’ is the gender-neutral form of ‘Novus’, an adjective meaning new, unusual, or strange. The literal translation of Vivat Novum, ‘Long Live the Unusual’, is a new acclamation for today’s world. Vivat Novum designs versatile statement pieces that are weird, but accessible and elevated, but comfortable. Curiously, ‘Novum’ is also a Latin noun meaning ‘Revolution’. The slow fashion revolution, with its emphasis on ‘less, but better’ and sustainability, is at the core of our values as a brand. This first collection is primarily unisex with an emphasis on the form of the clothes. We wanted a space with lots of natural light that had an airy and worn look to compliment the smooth shapes of the clothing. Astoria 9 was the perfect shoot location. We were able to capture the atmosphere I wanted even on a cloudy day.
FD Studios in New York are proud to offer one of our latest locations/creative spaces – Astoria! Currently offering 10 distinct stages for your artistic needs.